So many things going through my mind right now. The situations that were mentioned during CB class were familiar to me, but perhaps it was too personal for me to share. Strange that CB is fast becoming a sharing session rather than a class. But I enjoyed it nonetheless. Most of the things mentioned were rather universal and should not only be confined to consumer behaviour. Perhaps that's what it's all about. Consumer behaviour is about the study of people after all. As such, all of us should be able to relate to it, since all of us are consumers at one time or another. Perhaps it is just that we don't really sit down and think about it much. Buying and consuming things are part and parcel of our lives and it is so entrenched that we don't even notice it. At times I wonder how much we would take back after all these are over. Would we still remember the theories and case studies learnt? Would we really apply them when we go out to work? We place so much emphasis on these but really, how important are they in our lives? How often do textbook theories work in real life? Perhaps that's why there are so many projects now.
Life project. Sometimes our whole life seemed like a big project doesn't it? We all seemed to be working towards different goals yet if we were to look beyond the differences, then we can see the similarities. A good education, a good job, a family etc. Don't we all hoped for a better life in future, though the definition might differ for some? When consumers consume products, is it not because it might take them closer to that goal? Regardless of how small that step may be, or how fleeting it may be. "Selling hope in a bottle". Yes, it might sound superficial but then again, who are we to judge? Don't we all fall into that category as well? Consumer behaviour might seem to be rather complex because we are all so different, but don't we all have the same needs? Marlow's, Carl Jung, Freud etc. I guessed people just like to categorize things into models, theories and so on. Perhaps it gives us the impression that it can be controlled. I mean, if we are able to break it down into models and theories, then perhaps that situation isn't that complex after all isn't it? We just feel the need to rationalize things that we don't really understand. Perhaps that's the case with our attitudes towards our Creator as well.
Life project. Sometimes our whole life seemed like a big project doesn't it? We all seemed to be working towards different goals yet if we were to look beyond the differences, then we can see the similarities. A good education, a good job, a family etc. Don't we all hoped for a better life in future, though the definition might differ for some? When consumers consume products, is it not because it might take them closer to that goal? Regardless of how small that step may be, or how fleeting it may be. "Selling hope in a bottle". Yes, it might sound superficial but then again, who are we to judge? Don't we all fall into that category as well? Consumer behaviour might seem to be rather complex because we are all so different, but don't we all have the same needs? Marlow's, Carl Jung, Freud etc. I guessed people just like to categorize things into models, theories and so on. Perhaps it gives us the impression that it can be controlled. I mean, if we are able to break it down into models and theories, then perhaps that situation isn't that complex after all isn't it? We just feel the need to rationalize things that we don't really understand. Perhaps that's the case with our attitudes towards our Creator as well.
